What Causes Pain In The Throat While Suffering From Cold?

Hello I am having a throat issue, I dont feel as if I have a cold or any thing but a few days ago my throat started to hurt. It is not overbearing and it feels as if it is more on the outside under my adams apple. It does not hurt when I swallow it does however hurt when I touch it. Kind of reminds me of maybe a muscle strain feeling. Please Help.